We Don't Sell Your Data. Period.

Most privacy policies are six pages of lawyer-speak that translate roughly to: we can do almost anything we want with your data, and by using the product, you agreed to it.

We think that’s gross. We also think it’s the wrong approach for a product used by youth sports clubs, where much of the data is about kids.

So here’s ours, in plain English.

We do not sell your data. We do not sell your parents’ data. We do not sell your athletes’ data. We don’t share it with advertisers. We don’t use it to build profiles that get monetized somewhere down the line. That’s not our business, and it’s never going to be.

That’s the promise. The rest of this post is just the details behind it.

What We Actually Collect

We only collect information that’s needed to make Rostered work for your club. That means:

Athlete information — names, dates of birth, gender (if your club uses gendered cohorts), jersey number preferences, and optionally school and photo. We collect this because you can’t run a youth sports club without knowing who the athletes are.
Family information — parent and guardian names, email addresses, phone numbers, and relationships to athletes. This is what makes the family account model work.
Emergency contacts — because when something happens at practice, someone needs to be reachable.
Event and RSVP data — who’s coming to what, when. This is the actual operational data the product is built around.
Messages sent through Huddles — because the messaging feature needs to store messages to show them to you.
Basic account info — logins, authentication tokens, and the standard stuff needed to keep accounts secure.

That’s it. We don’t collect browsing history. We don’t track you across the internet. We don’t sit on a pile of “behavioral signals” waiting to monetize them. We store what the app needs to function, and nothing more.

What We Don’t Do With It

Here’s what doesn’t happen with the data you put into Rostered:

We don’t sell it to advertisers

Not now. Not when we’re bigger. Not ever. There is no scenario where your club’s data gets packaged up and sold to a brand looking to market to youth sports families. This isn’t a policy that can be quietly revised in a future terms update — it’s a core commitment.

We don’t use it for targeted ads

We don’t run ads inside the app at all — we’ve written a whole separate post about that. But even if we did, we wouldn’t use your data to target them. Running ads and using personal data to target them is compounding the problem, not solving it.

We don’t build profiles for third parties

Some platforms quietly send user data to third-party services — data brokers, ad networks, analytics pipelines — that build detailed profiles and resell them. We don’t do this. We use a small number of infrastructure services (email delivery, cloud hosting, error tracking) that receive the data they need to do their specific job, and those services don’t get to keep or resell it.

We don’t train AI models on your data

If we use AI tools internally to build features, we do it in a way that doesn’t pipe your athletes’ names, your parents’ phone numbers, or your messages into some external model’s training set. Your club’s information is your club’s information.

We don’t analyze kids’ data for marketing insights

There’s a version of this business where we’d pull out trends — “families in soccer clubs are 3x more likely to drive SUVs” — and quietly sell those insights. That’s a market that exists. We don’t participate in it.

What We Do With It

We use your data to:

Make the product work for you. Rosters show up. Events get scheduled. RSVPs get recorded. Messages get sent to the right people.
Send you the emails and notifications you’ve asked for (schedule changes, RSVPs, club announcements). We don’t email you marketing about other products.
Debug problems when you report them. If something’s broken, we need to look at the relevant data to fix it.
Keep your account secure. Authentication, fraud prevention, and the standard operational stuff every software product does.
Comply with legal obligations when they apply (for example, privacy rights requests under applicable laws).

That’s the list.

Why This Matters More for Youth Sports

Most apps handle user data carelessly. It’s bad but normal. Youth sports software is a special case for a few reasons:

A lot of the data is about minors. Names, ages, schools, photos. This is information that deserves more care than a random marketing app, not less. Kids can’t meaningfully consent to their data being monetized, and they shouldn’t have to.

Families share a lot to use the product. Emergency contacts, medical information in some configurations, home addresses, which days their kid is home alone from practice. This isn’t data parents hand over lightly. It’s data they hand over because the club asked for it to keep their kid safe.

The club is the data custodian. When your club enters family information into a management platform, you’re trusting that platform with information that families trusted you with. That trust chain breaks if the platform monetizes the data.

The regulatory environment is tightening. COPPA was updated in 2025 with a compliance deadline of April 22, 2026. KOSA and COPPA 2.0 are moving through Congress. States are passing their own laws. A platform that’s been quietly monetizing kids’ data is in a more awkward position every month.

We’d rather just not be in that business in the first place.

What You Can Do With Your Data

A real privacy commitment isn’t just about what we don’t do. It’s also about what you can do:

You can delete your data. When a family leaves your club, you can remove them. When your club stops using Rostered, you can get your data out and have us delete it.
You can see what we have. Parents and clubs can review what’s stored about them.
You can correct it. If something’s wrong, fix it. It’s your data.
You can export it. Your club’s data belongs to your club. We’re not going to hold it hostage.

These aren’t generous concessions. They’re the baseline a software company should offer in 2026, especially one handling information about minors.

The Bottom Line

There are a lot of ways a software company can make money off its users. Selling subscriptions to clubs is ours. Selling ads isn’t. Selling data isn’t. Monetizing attention isn’t. Building profiles isn’t.

We’ve thought about this carefully, and we’ve made the choice deliberately. It shapes what the product is, and what it’s never going to become.

If you’re evaluating sports management platforms and you want clear answers about what happens to your data — we’re happy to give them. Get in touch, or just try Rostered and see how it works.